HOSPITALITY AGAINST PLASTIC POLLUTION INITIATIVE (HAPPI)
HAPPI is a unique initiative that presents sponsored eco-friendly packaging solutions to the hospitality and retail sectors.
The campaign supplies paper bags, specifically designed for food deliveries and takeaways with the objective of preventing the use of plastic bags and at no cost to the restaurants.
These bags have our campaign's branding and our sponsor's branding.
By sponsoring the bags, your brand gains visibility to millions of people while also contributing to the replacement of thousands of tons of plastic, thereby mitigating serious environmental harm.
This is an incredible opportunity to not only gain brand visibility but also demonstrate support to local businesses and the environment.
This initiative has a target to fund the planting of 1M trees and replace approximately 10,000 tonnes of traditional plastics during its first year.
HAPPI will launch with a target of 1 million deliveries per month using our eco-conscious paper bags.
There will be various levels of sponsorship which will range from branding on the bags with a QR code that will take consumers to your landing page and also branding purely on our dedicated HSI website where you can direct consumers to your organisations platform.
HERE ARE A FEW REASONS TO SUPPORT THIS CAMPAIGN!
Brand Awareness
Brand awareness can help to increase familiarity and recognition of your brand among potential customers. By adding your logo to the bag you can improve the visibility and reputation of your brand in a marketplace. Our goal is to make your brand more memorable, recognisable, and appealing to target audiences, which can ultimately drive sales and revenue.
Environmental Responsibility
Corporate responsibility includes protecting the environment through sustainable practices, reducing carbon footprint, minimising waste and pollution, and promoting conservation efforts. By implementing eco-friendly policies and initiatives, companies can contribute to a healthier planet and a better future for all.
Brand Development
Brand development advertising is a marketing strategy that aims to create and promote a unique brand identity for a product or service through various advertising channels. This includes developing a brand message, creating a logo and visual identity, and establishing a consistent brand voice across all marketing materials. The goal of brand development advertising is to differentiate a brand from its competitors and create a strong emotional connection with its target audience.
AREA'S COVERED & POPULATION
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London – 11,262,000
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Manchester – 2,767,000
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Birmingham – 2,643,000
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Leeds-Bradford – 1,916,000
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Glasgow – 1,270,000
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Southampton-Portsmouth – 932,000
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Liverpool – 940,000
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Newcastle – 726,000
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Nottingham – 694,000
SPONSORSHIP OPTIONS
1
SILVER
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LOGO & COMPANY NAME ON OUR DEDICATED CONSUMER WEBSITE
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ANNUAL MEMBERSHIP
2
GOLD
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LOGO & COMPANY NAME ON OUR DEDICATED CONSUMER WEBSITE
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CLICK THROUGH TO YOUR LANDING PAGE
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ANNUAL MEMBERSHIP
3
PLATINUM
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YOUR LOGO & COMPANY NAME ON OUR BAGS
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CHOICE OF LOCATIONS FOR YOUR TARGET AUDIENCE
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LOGO & COMPANY NAME ON OUR DEDICATED CONSUMER WEBSITE
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CLICK THROUGH TO YOUR LANDING PAGE
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ANNUAL MEMBERSHIP
Brand your own QR
Try the interactive experience with a custom, dynamic QR code. Transport potential customers to your site or social platforms to learn more about your brand or product, all in one easy scan.
SPECIFICATION:
31(H) X 24(W) X 11(Gusset)cm
* image is for illustration purposes only. Design and size specification may vary.
SPEND ON FOOD DELIVERY IS CONTINUOUSLY RISING. HSI IS AN OPPORTUNITY TO TAP INTO THE MARKETPLACE!
Due to economic pressures and increasingly busy lifestyles, unlike the eating-out market, the food-delivery market is growing. (IbisWorld)
The market size of the fast food and takeaway industry in the United Kingdom fluctuated over the past decade. In 2022, the market amounted to 21.37 billion British pounds, up from the previous year's total of approximately 19.62 billion. In 2023, the market is forecast to reach 22.04 billion. (Stastica)
Regarding placing orders with food delivery apps, Generation Z and Millennials are leading the way. According to an analysis of Uber Eats customers in 2020, they make up almost two-thirds of all users. (DrinksFeed)
According to Statista Digital Market Insights, the online food delivery market in the UK is expected to continue growing in the coming years, with a market revenue exceeding 55 billion euros by 2027. (Stastista)
The average Briton spends more than £600 pounds per year on takeaway food, according to new figures. Data from KPMG found that the typical Briton spends £641 a year on takeaways - or just over £12 a week. That is compared to the £1,508 a year average person in the UK spends on food shops, according to analysis by the savings platform, Raisin UK - breaking down to £29 a week.